What is Reach?
“Reach” is the act of sharing the eternal good news of hope to every nation, language, and people as a witness through every tool of digital and analog media available to make contact with an individual.
And this gospel of the kingdom will be preached in all the world as a witness to all the nations, and then the end will come.
Why do we measure Reach?
Clarity
Creates a shared understanding of who qualifies as "reached"
Measurement
Enhances precision in tracking and aligning strategies
Efficiency
Optimizes resource allocation for maximum impact
Insights
Helps evaluate audience size and content effectiveness
How do we measure Reach?
Track Audience Data
Collect viewership numbers from each media platform
Adjust for Regional Differences
Account for cultural and behavioral variations in viewing habits
Refine
for Accuracy
Filter out duplicate views
to ensure unique audience
measurement
Apply Standardized Guidelines
Use consistent methods to unify results across platforms
What comes after Reach?
Reach is only the first step in Hope Channel’s mission to share hope with the world. To guide people on a true spiritual journey, Hope Channel is adopting a strategic model called RECoN – Reach, Engage, Connect, and Nurture.
Reach
How many individuals are we reaching with our message of hope?
Tracks the number of unique individuals who encounter Hope Channel content
Engage
Measures interaction levels:
-
General Engagement: Likes, comments, email subscriptions
-
Deep Engagement: Direct messages or calls expressing interest
-
Ready to Connect: Individuals ready to join a faith-based community
How much are people interacting with our message?
Connect
How many contacts did we give to the local church?
Tracks how many individuals successfully connect to a local church
Nurture
How many connected people are steadily growing in faith and staying involved for a long time?
Monitors the long-term spiritual growth and commitment of those connected
